Description: NewsDirect is undergoing a redesign! The MAD Section Council is working with SOA staff to design and implement a new format. We are moving to the next generation of electronic newsletters—one that will incorporate design features consistent with SOA standards and that will give you, our section members, more flexibility in accessing the newsletter.

Description: This article from NewsDirect is soliciting experts on a variety of marketing and distribution topics. The information gathered will then be used to generate a session at an industry event of a timely article for the section newsletter.

Description: 2022 Welcome and Strategic Themes for the Marketing and Distribution Section Council.

Description: This article summarizes a session at a recent SOA meeting that featured numerous short presentations on underwriting ideas. The focus was on areas such as, process improvement, improved underwriting information, middle market penetration, and organizational issues.

Description: When we put together a newsletter for you, we submit all of the content about two months in advance of the publication date. I'm writing this editor's note on July 5th. I'm thinking forward and wondering what the rest of the summer will bring to us. What will have happened between July 5th and September 5th? From News Direct, September 2006, Number 54.

Description: This article discusses how the most successful insurance companies acquire profitable customers, who stay with you for a lifetime, through direct marketing via prospect data bases .